Plunder hell. Populate heaven. Stand with Daniel & Katie.
Before SIX33 had a logo, there was a Hamilton street, a cup of coffee, and a question about Jesus. Twelve years later the assignment is bigger than ever. Here is the calling, the Scripture behind it, and how to partner with us through e3 Canada.
And I tell you, you are Peter, and on this rock I will build my church, and the gates of hell shall not prevail against it.Matthew 16:18
Gates are defensive. Nobody attacks a city with a gate. When Jesus said the gates of hell would not prevail against His church, He was not describing a church hiding behind its walls hoping the darkness stays outside. He was describing a church on the move — kicking at the doors of every place the enemy has claimed, and walking out with people.
That is the whole story of my life with Katie. We did not start with a stage, a brand, or a plan. In 2014 we started on the streets of Hamilton with practical love, prayer, and a question about Jesus. That became Love on Hamilton. Love on Hamilton grew into weekly outreach teams, church equipping, a free citywide festival, and Love on The World — a movement spreading the Gospel and equipping believers in cities across Canada.
Everything on this site — the build log, the brand, the billion-life goal — sits downstream of that. SIX33 is named after Matthew 6:33 for a reason: seek first the Kingdom. The brand is the “all these things.” The Kingdom is the first thing. So this post is not about SIX33. It is about the work the brand exists to serve, and an invitation to be part of it.
What “plunder hell, populate heaven” actually means.
The line is the late evangelist Reinhard Bonnke's, and it is deliberately loud. But it is not a slogan we made up to sound tough. It is a summary of something Jesus said plainly: “How can someone enter a strong man's house and plunder his goods, unless he first binds the strong man? Then indeed he may plunder his house” (Matthew 12:29). Jesus bound the strong man at the cross. What is left for His people is the plundering — carrying out what was stolen.
And what was stolen is people. Not territory, not influence, not a culture war. Paul is clear that “we do not wrestle against flesh and blood” (Ephesians 6:12). The person stuck in addiction is not the enemy. The neighbour who is angry at God is not the enemy. They are the treasure. Colossians 1:13 says God “has delivered us from the domain of darkness and transferred us to the kingdom of his beloved Son.” Plundering hell means that transfer happening to one more person, by name.
Populating heaven is the other half. Revelation 7:9 shows the end of the story: “a great multitude that no one could number, from every nation, from all tribes and peoples and languages.” Every face in that crowd heard the Gospel from somebody. Jesus said there is “joy before the angels of God over one sinner who repents” (Luke 15:10). One. Heaven throws a party for one. That is the scale we work at on a Tuesday night in Hamilton, and it is the same scale as the billion.
What the work looks like, week to week.
Every week we meet people in desperate need, bringing practical help and the life-changing power of Jesus. Over these years we have watched chains of addiction break, lives healed, and hearts set on fire for God. Not in a highlight reel. On ordinary streets, with ordinary believers who decided to be available.
The work is not one thing. It is a pattern we have repeated since 2014, written down so anyone can copy it:
Street evangelism — weekly teams offering practical care, prayer, and Gospel conversations through Love on Hamilton.
Jesus Festival Hamilton — a free, family-friendly public gathering at Gage Park. The 2026 weekend took place September 4–5.
Love Overflow trainings — equipping churches so evangelism becomes practical, biblical, repeatable, and normal.
Discipleship — helping new believers take clear next steps in the weeks that matter most.
Collaboration — partnering with ministries like e3 Canada, God Heal Our Land, I Am Second, and Disciple a City instead of building in isolation.
Evangelize.World — the latest mission: helping establish 100 multiplying outreach groups anywhere and everywhere around the world.
Why Canada. Why now.
Our conviction is simple and it is not small: we believe Canada is on the verge of its greatest revival, and we are stepping into dark places to shine His light. Our mission is clear: to see souls saved and Canada set ablaze for Christ.
Paul asked the question every generation has to answer: “How then will they call on him in whom they have not believed? And how are they to believe in him of whom they have never heard? And how are they to hear without someone preaching?” (Romans 10:14). Revival is not a weather pattern that happens to a country. It happens through people who go — and through the people who send them. “How beautiful are the feet of those who preach the good news!” (Romans 10:15).
Why we serve through e3 Canada.
Katie and I serve in partnership with e3 Ministry Canada. Their mission is in their name: equipping God's people to evangelize His world and establish His church. That is exactly the shape of our calling — not just reaching people, but equipping believers who reach people and establishing churches that keep multiplying long after any one outreach ends.
Partnering through e3 means our ministry support goes through an established Canadian ministry with accountability around it, rather than through a brand or a personal account. It also means you are not just backing two people. You are backing a pattern that equips others to do the same work in their own cities.
Four ways to stand with us.
Paul thanked the Philippians for their “partnership in the gospel from the first day until now” (Philippians 1:5). Partnership is not a donation box. It is a seat at the table of what God is doing. There is more than one way to take that seat.
Pray. Use the free 7-day evangelism prayer guide on KD-Ziedins.com and pray for open hearts, Gospel courage, and the people we will meet this week.
Give. Become a monthly ministry partner through our e3 Canada page. Monthly partners are what let us say yes to the next street, the next city, and the next church that asks for training.
Go. Join a weekly outreach through Love on Hamilton, or start a group in your own city through Evangelize.World.
Equip your church. Invite us to bring Love Overflow training so sharing faith becomes normal for your people — email hello@loveontheworld.com.
Why a brand-builder is asking you this.
Some people find this site because of the business story: building SIX33 from zero toward a billion lives. Fair question, then — why is the founder asking for ministry partners? Because the order matters. Matthew 6:33 does not say build first and seek the Kingdom with whatever is left. It says seek first. The ministry came first, in 2014. The brand came after, and six33.world names Love on The World as its intended giving.
I want to be precise, because this whole site runs on honest numbers: SIX33 has not launched, and nothing on this page is SIX33 impact. The SIX33 count is still zero verified lives. What you are reading about here is twelve years of ministry that existed before the brand and will outlast it. If the brand ever succeeds, part of what it is for is to fuel this. Partnering now means you are not waiting for that day.
Partner with us
Stand with us. Take a seat at the table of what God is doing.
We can't do this alone, and we were never meant to. Every prayer and every gift helps bring the Gospel to people who need it most — and equips believers to carry it further than we ever could.
Give once or become a monthly partner through e3 Canada. Then come see what God is doing at KD-Ziedins.com.
e3 Ministry Canada's own terms: gifts are made to e3 Ministry Canada and remain under its full discretion and control, used for its charitable purposes; it seeks to honour a donor's preference for supporting a particular staff member.
The short versionThe gates of hell will not prevail. Somebody has to walk through them carrying the Gospel — and somebody has to send them. Go, give, pray, or equip: take your seat in the partnership.
Direct answers
Questions about partnering with Daniel & Katie.
Who are Daniel and Katie Ziedins?
Daniel and Katie Ziedins are Hamilton, Ontario ministry leaders who have served together in public ministry since 2014. Their work includes Love on Hamilton weekly outreach, church evangelism training, discipleship, Jesus Festival Hamilton, and Love on The World. Their ministry home is KD-Ziedins.com.
What does “plunder hell and populate heaven” mean?
It is a phrase made famous by evangelist Reinhard Bonnke. It summarizes Matthew 12:29 — Jesus binding the strong man so His people can carry out what was stolen — and the hope of Revelation 7:9, a multitude from every nation. The enemy is never people (Ephesians 6:12); people are who is being rescued.
How do I partner with Daniel and Katie's ministry?
Pray, give once or monthly through their e3 Ministry Canada partner page, join outreach through Love on Hamilton or Evangelize.World, or invite them to train your church by emailing hello@loveontheworld.com.
Where does a gift through e3 Canada go?
Gifts are made to e3 Ministry Canada and remain under its discretion and control for its charitable purposes. e3 seeks to honour a donor's expressed preference to support a particular staff member such as Daniel and Katie.
What is e3 Ministry Canada?
e3 Ministry Canada is a Canadian ministry whose mission is equipping God's people to evangelize His world and establish His church. Daniel and Katie serve in partnership with e3 Canada.
Is this SIX33 impact?
No. SIX33 has not launched and its published count is zero verified lives impacted. The ministry described here began in 2014, before the brand. six33.world names Love on The World as SIX33's intended giving.