Days 01–07
Define
Choose one person, one problem, one useful promise, and one honest way to know it arrived.
Gate: A stranger can repeat the promise and the intended change without your explanation.
Free tool · 30 days · no signup
Take one useful promise from definition to delivery, real use, and an evidence-shaped decision. Thirty focused days. One private local workspace. No fake traction required.
The operating principle
Most 30-day challenges reward visible activity: post daily, ship constantly, keep the streak alive. This one rewards a complete promise reaching a real person.
The finish line is not “launched.” It is a defensible choice to continue, change, or stop—supported by delivery, behaviour, outcome evidence, and the limits beside it.
Days 01–07
Choose one person, one problem, one useful promise, and one honest way to know it arrived.
Gate: A stranger can repeat the promise and the intended change without your explanation.Days 08–14
Build the smallest complete version and put it in front of real people before polishing the theatre.
Gate: At least one real person can receive the complete promise from beginning to end.Days 15–21
Watch what people actually do, repair the largest point of friction, and ask for return behaviour.
Gate: Use, confusion, return, and silence are recorded separately instead of being turned into one flattering number.Days 22–30
Follow up, test the intended change, publish the limits, and decide from evidence what deserves another month.
Gate: The final claim is no stronger than the evidence attached to it.One project, one promise, one person. The plan gets weaker when the scope gets wider.
Define · Today
Name who this is for, what they receive, and what they should be able to do next.
Evidence: Save the sentence before editing it into brand language.Define
Describe one specific person with the problem—not a market segment or an audience avatar.
Evidence: Record the situation, constraint, and exact moment the need appears.Define
Finish: after using this, the person can, believes, chooses, or practises…
Evidence: Save one observable or reportable change.Define
Remove every bonus outcome that is not required for the first useful result.
Evidence: Keep a before-and-after version of the promise.Define
Define what delivery, use, return, and evidenced change mean for this exact work.
Evidence: Write one plain-language signal for each level.Define
Show the promise to five relevant people and ask what they think they would receive.
Evidence: Capture their words without correcting them first.Define
Rewrite once using what people misunderstood. Freeze the promise for the next seven days.
Evidence: Date the frozen promise and list its known limits.Deliver
List only the steps required to move one person from arrival to the promised result.
Evidence: Keep a path with a clear start, finish, and owner.Deliver
Make the first half usable without waiting for final copy, animation, or automation.
Evidence: Save a screenshot, file, link, or working artifact.Deliver
Complete the second half. A plain complete experience beats a cinematic fragment.
Evidence: Run the path yourself from a clean starting state.Deliver
Test on a phone and remove the slowest, least clear, or most demanding step.
Evidence: Record what was removed and why.Deliver
Give people one obvious way to say what happened, what failed, or what they need next.
Evidence: Verify the feedback path reaches a place you will actually check.Deliver
Invite three relevant people individually. Do not call impressions delivery.
Evidence: Record invitations, completed deliveries, and failures separately.Deliver
Confirm one person can receive the full promise without you rescuing the experience.
Evidence: Save the path, date, result, and remaining friction.Observe
Observe one person using the work. Let confusion become visible before offering help.
Evidence: Note every pause, wrong turn, and question.Observe
Repair the one issue most likely to prevent a person from reaching the promised finish.
Evidence: Retest the repaired step from a clean state.Observe
Contact the first users and ask what they did after the experience—not whether they liked it.
Evidence: Keep answers in their own words.Observe
Write reach, delivery, and meaningful use on different lines.
Evidence: Leave unknown numbers unknown; do not estimate them upward.Observe
Add one useful next step that makes a second visit valuable without manufacturing urgency.
Evidence: State what return behaviour would look like.Observe
Ask prior users to repeat, return, reply, or refer only when the next action serves them.
Evidence: Record the invitation and actual return separately.Observe
Review what people did, where they stopped, and whether anyone returned.
Evidence: Publish or save the honest funnel, including every zero.Verify
Set a window long enough for the intended change to be observable and short enough to complete this sprint.
Evidence: Record the date, cohort, and why the window fits.Verify
Ask what changed, what did not, and what else could explain it. Avoid leading language.
Evidence: Save the exact question and unedited answers.Verify
Look for novelty, politeness, selection bias, outside help, and other reasons for the result.
Evidence: List at least two credible alternative explanations.Verify
Write what the evidence cannot establish before writing the success sentence.
Evidence: Keep the limitation beside the number, not in a hidden note.Verify
Enter reach, delivery, use, return, and evidenced change as separate values.
Evidence: Export or print the scorecard with its method attached.Verify
Claim only the highest proof level supported. Use zero where zero is the evidence.
Evidence: Include the cohort, window, method, and limitation.Verify
Give the sentence and evidence to one skeptical reader and ask what feels unsupported.
Evidence: Record the challenge and any resulting correction.Verify
Decide from evidence whether to repeat the promise, revise it, or end the experiment.
Evidence: Write the decision and the evidence that earned it.Verify
Share what was attempted, delivered, used, changed, and still unknown. Keep people private.
Evidence: Archive the proof pack and name the next smallest test.A 30-day proof sprint is a focused cycle for defining one promise, delivering the smallest complete version, observing real behaviour, and testing whether the intended change has evidence. It is not a 30-day content calendar or a promise of business success.
No. Start with one reachable person who actually has the problem. The sprint treats a completed delivery to one real person as stronger evidence than broad attention with no use.
Complete a day when the move is done and its evidence exists. Checking a box without the artifact, observation, decision, or dated note is activity, not proof.
No. The working draft is stored only in this browser. It can be printed or exported as JSON, and no account is required.
Record zero. A sprint that proves the promise was unclear, unused, or unsupported has produced useful evidence. The next decision should change; the number should not be inflated.