Reach
How many people could reasonably have encountered the work?
Distribution only — never rename this impact.Free tool · no signup · local-first
Measure what happened. Do not inflate what it means.
Build an honest impact scorecard that keeps reach, delivery, use, return, and evidenced change on separate lines — then export the strongest claim your evidence can actually support.
Why this exists
Large missions need stricter definitions.
A view proves exposure. A delivery proves the promise arrived. Use proves contact. Return proves the first encounter mattered. None of those automatically proves a life changed.
This tool keeps each signal useful by refusing to collapse them into one flattering total. Unknown numbers can stay unknown. Zero can stay zero. The record becomes more credible because the definition does not move when the result is inconvenient.
Build the scorecard.
Private draft · saved on this device01
Define the promise.
A measurement system cannot rescue a vague intended change.
02
Keep every signal on its own line.
Use the same reporting window where possible. Leave unknown numbers blank.
03
Attach the method.
A change number without a method is a story, not a measurement.
Read every line correctly.
Distribution is not an outcomeDelivery
How many people actually received the complete promise?
Proof that the work arrived, not that it worked.Use
How many people meaningfully used or completed it?
Evidence of contact and utility.Return
How many came back, replied, referred, or repeated?
Evidence that the first encounter mattered.Change
How many have credible evidence of the intended change?
An impact claim can begin here — with the method attached.Make the public sentence survive scrutiny.
Specific beats impressiveUnsupported
“We impacted 10,000 lives.”The number may only be views, distribution, customers, or intention. The claim hides the method.
Evidence-shaped
“10,000 people were reached; 420 used the tool; 38 returned; seven reported the intended change in a 30-day follow-up.”Every signal remains legible. The outcome language says what the evidence can and cannot establish.
Impact measurement, plainly answered.
Can I enter fractions or estimated counts?
Use non-negative whole-number counts within the safe integer range. Blank means unmeasured, while zero means a measured result of none. Fractional, negative, exponential, and unsafe values are flagged rather than rounded. Invalid values remain in your editable backup, but are not exported as valid signal counts. Check the definition, people counted, and reporting window before publishing.
What can I do after completing the scorecard?
Choose Turn this into a report, then Review scorecard snapshot in the proof pack builder. Review the fields before replacing the report draft. Add the people served, reporting dates, finding, method, limitations, and next decision. The copy does not verify impact or automatically publish anything, and the original scorecard remains unchanged.
Can I restore a scorecard or move it to another browser?
Export JSON, then choose Restore JSON backup in the scorecard. Review the project and promise before replacing the current draft; you can cancel or back up your current work first. Older SIX33 scorecard exports are supported, but they recorded unknown counts as zero. New backups preserve blank counts. Files are read locally, not uploaded, and are not encrypted.
What is an impact scorecard?
An impact scorecard keeps distribution, delivery, use, return behaviour, and evidenced change on separate lines. It helps a team report what happened without turning every view, customer, or good intention into an impact claim.
What is the difference between reach and impact?
Reach estimates how many people could have encountered the work. Impact requires credible evidence that something meaningful became different because of it. Reach can enable impact, but it is not evidence of change by itself.
Can sales count as impact?
A sale proves a transaction and may also prove delivery. It does not automatically prove the promised outcome. If the product's intended change is later evidenced, report the transaction and the outcome as separate numbers.
What evidence is strong enough to report change?
The method should match the claim. A direct self-report may support a carefully worded reported outcome; observed behaviour, repeated measurement, or independent verification can support stronger language. Always publish the method and limitations beside the number.
Should the levels always decrease from reach to change?
Usually they will when every number describes the same cohort and reporting window. If a later level is larger, check whether the sources, dates, definitions, or populations differ before calculating a conversion rate.
Does AGENT SIX33 receive the information entered here?
No. The scorecard runs in your browser and stores a working copy locally on that device. Nothing is submitted to AGENT SIX33. You can reset it or export a JSON copy at any time.