Daniel Ziedins.

I've started plenty of things quietly. This one I'm doing out loud, from the beginning, so there's a real record instead of a story I tidy up later.

SIX33 comes from Matthew 6:33 — seek first the Kingdom. That verse is the thesis of the brand, not decoration on top of it. It decides what I build, what I turn down, and what the whole thing is ultimately for.

The goal is a billion lives. I know how that reads from where I currently stand, which is zero. But a number that big works as a filter: it rules out most of what I could comfortably spend a life on, and it keeps me honest about whether what I'm building could ever actually get there. The current verified count is still zero, and the definition of one impacted life is public so the number cannot quietly absorb views later.

The brand lives at SIX33.world. You can wear it at Six33.Shop. The wider movement is SeekFirst.World. And the rest of my work is at DanielZiedins.com.

Before any of it, there was the ministry. In 2014 Katie and I started on Hamilton streets with coffee and one question — can we pray with you for anything? That became Love on Hamilton, Love on The World, and Jesus Festival, and we serve in partnership with e3 Canada. Our ministry home is KD-Ziedins.com. The ministry's fruit is published by the ministries themselves, with sources — the harvest so far — and it is kept off SIX33's line on purpose. You can partner with us through e3.

This site is the log. If you want to watch a brand get built from nothing — including the parts that don't work — that's what you'll find here.

Read the log