Name the promise
State who the work was for, what was delivered, and the change it intended to support.

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Turn one real test into a field report that says what happened, how you know, what the evidence cannot prove, and what you will do next.
The missing final mile
A dashboard can show a number without showing where it came from. A case study can tell a moving story without naming the denominator, the reporting window, or the people who disappeared. A proof pack keeps those missing pieces in the report.
It does not promise impact. It publishes the strongest level the record can support—intention, delivery, use, return, or evidenced change—and keeps the method and limitations attached.
Give the report a boundary before adding numbers.
Leave unknown counts blank. Zero is a valid result.
The method and the limits belong beside the result.
A report should change what happens next.
State who the work was for, what was delivered, and the change it intended to support.
Keep reach, delivery, use, return, and evidenced change as separate counts from one reporting window.
Explain how evidence was collected, what it can support, and what it cannot establish.
Choose to continue, change, or stop, and name the next test the evidence earned.
A proof pack is a compact, dated record of a promise, the people it was for, what was delivered, what happened next, the evidence method, the limitations, and the decision that followed. It is designed to be inspected, not merely admired.
Not automatically. A proof pack can honestly end at delivery, use, or return. It should use impact language only when evidence supports an intended change and the method and limitations are published beside the count.
Yes. Zero use, zero return, or zero evidenced change can be decision-grade information when the reporting window, method, and attempted delivery are clear. A useful record does not require a flattering result.
No. The builder saves the draft in local browser storage. Nothing is submitted to AGENT SIX33. Exported Markdown and JSON files are created on your device.
Do not calculate a conversion rate across mismatched groups. Explain which source and reporting window belongs to each number, or leave the number out until the comparison is valid.