Reach
How many people could reasonably have encountered the work — views, impressions, unique visitors, or other exposure. Reach can enable impact. It is never evidence of change by itself.
DistributionPublic standard · Version 0.1
Reach is not impact. Keep the lines separate.
If the goal is a billion lives, the definition of one has to be strict enough to stop a view, a follower, a sale, or a good intention from quietly becoming the number.
The problem the standard solves
Large missions absorb vanity metrics unless the words are expensive.
Reach describes distribution. Impact describes what became different for a person. Mixing them produces a number that sounds noble and proves almost nothing.
SIX33 is aiming at a billion lives. The current verified count is zero. That is not a stall and it is not a branding problem. It is the standard doing its job while the work is still at the bottom of the climb.
This page is the vocabulary. The scorecard is the tool. The blueprint is the operating system around both. The log is where the zeros stay visible.
The words, expensive on purpose.
Full glossary →Delivery
How many people actually received the complete thing that was promised: a shipped tool, a delivered order, a finished session. Proof that it got there, not that it worked.
The promise arrivedUse
How many people meaningfully used or completed it — readers who finished, wearers, active users, completions. Evidence of contact, still not evidence of the intended change.
Contact and utilityReturn
How many came back, replied, referred, or repeated. Return behaviour is stronger than a single touch, and still not an impact claim.
The first encounter matteredChange
How many people have credible evidence of the intended change: a reported outcome, observed behaviour, or verified result, with the method and limitations published beside the number.
Where impact can beginThe proof ladder.
Every level matters. Only the last one supports a claim.Intention is required and still not impact. Delivery proves the thing shipped. Use proves contact. Return proves the first encounter mattered. Change — with a method attached — is the first place an impact claim can begin.
- 01
Intention
A clear promise exists.
Necessary, but not impact. - 02
Delivery
The promised thing shipped and worked.
Proof of execution, not outcome. - 03
Use
A real person watched, read, wore, completed, or bought it.
Evidence of contact and utility. - 04
Return
They came back, replied, referred, repeated, or shared it deliberately.
Evidence that the first encounter mattered. - 05
Change
A belief, choice, practice, relationship, or capacity became measurably different.
This is where an impact claim begins.
Current public count: zero verified lives impacted. The goal is a billion. The definition does not get softer because the distance is large.
Make the public sentence survive scrutiny.
Specific beats impressiveUnsupported
“We impacted 10,000 lives.”The number may only be views, distribution, customers, or intention. The claim hides the method.
Evidence-shaped
“10,000 people were reached; 420 used the tool; 38 returned; seven reported the intended change in a 30-day follow-up.”Every signal remains legible. The outcome language says what the evidence can and cannot establish.
How to use the standard
Write the change first. Count second. Publish the strongest true sentence.
This is the same discipline the scorecard enforces. Print it. Run it on your own work. If the last number is zero, the sentence still works.
- 01Write the intended change in one sentence before you count anything.
- 02Put reach on its own line and refuse to rename it impact.
- 03Record delivery as proof the promise arrived, not that it worked.
- 04Record use and return as contact signals with their own numbers.
- 05Record evidenced change only when the method and limitations are attached.
- 06Publish the strongest supported claim — including zero — with its date.
Reach, impact, and proof — plainly answered.
What is the difference between reach and impact?
Reach estimates how many people could have encountered the work. Impact requires credible evidence that something meaningful became different because of it. Reach can enable impact. It is not evidence of change by itself.
What counts as a life impacted?
A life impacted is a person for whom the intended change can be evidenced — a belief, choice, practice, relationship, or capacity that became different in a way they can describe or you can responsibly observe. A view, a follower, a click, or a sale is not automatically that.
Can followers, views, or sales count as impact?
No, not by themselves. Followers and views are reach. A sale can prove a transaction and sometimes delivery. If the product's intended change is later evidenced, report the transaction and the outcome as separate numbers. Do not collapse them.
What is the SIX33 proof ladder?
Five levels kept on separate lines: intention, delivery, use, return, and verified change. Every level matters. Only the last one supports an impact claim. SIX33 currently reports zero verified lives impacted.
How is the proof page different from the scorecard?
This page is the vocabulary and the public standard. The scorecard is the free local-first tool for applying that standard to any project. Use this page to know what the words mean. Use the scorecard to keep a working record.
Why publish a standard while the count is still zero?
A definition written after success tends to protect the available win. Writing it at zero costs nothing except honesty, and it keeps the later number from quietly absorbing vanity metrics. Zero is a legitimate public report.
Watch the zeros stay on the right line.
The definition is public. The count is still zero. Follow the log to see whether SIX33 keeps the standard when a number finally arrives.
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